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Our Philosophy


Since 2009 we’ve been on a mission to turn shaving into a luxurious spa-like experience, because you—and your skin—deserve the royal treatment. 


Our innovative, cutting-edge (literally) and easy-to-use products are formulated with the finest quality ingredients designed to minimize the discomfort of hair removal, all while indulgently caring for your skin before, during and after you shave. Pamper yourself with our bare necessities and change the way your skin looks and feels.